Brand Story "A women is never sexier than when she is comfortable in her clothes" URNAVY embodies the lifestyle and attitude of women. The colour, NAVY is the specific colour to expresses the value of Under the Radar. Calm and neat but confident is the colour, navy. The two designers show this colour, in a diverse way each season, by utilising new fabric and styles. ESSENCE The textiles background of both designers, influences and emphasizes the use of fabric in the brand. While they use natural and comfortable cotton fabrics as the main material each season, other different textured fabrics are used together to form delicate combinations. The navy colour, choice of fabrics and unique design, are all representatives of URNAVY’s brand identity.